Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks
Clark, Fred E., author
Readings in marketing
Macmillan, 1931
 Buku Teks
McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
Westing, John Howard, author
Readings in marketing
Prentice-Hall, 1957
 Buku Teks
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