Barrow, Simon, author
The employer brand : Bringing the best of brand management to people at work
John Wiley & Sons, 2006
 Buku Teks
Lehmann, Donald R., author
Product management
McGraw-Hill, 2005
 Buku Teks
Pessemier, Edgar A., author
Product management strategy and organization
John Wiley & Sons, 1982
 Buku Teks
Heri Fathurahman, author
Asosiasi merek (brand associations) pt "xyz" ditinjau dari perspektif resources based
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
 UI - Tesis (Membership)
Badar Basmallah, author
Strategi employer branding PT. Bank Mandiri = Strategy employer branding PT Bank Mandiri
2016
 UI - Tugas Akhir
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