Sherley Fitriani, author
Analisa pengaruh komunikasi word of mouth terhadap pemasaran produk furniture klasik premium: studi kasus PT. Artifak Pratita
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership
Selly Dita Arnyatanggi, author
Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Cindy Amylia Kusumawardhani, author
Pengaruh servicescape dalam membentuk word of mouth (studi pada restoran Marché cabang Plaza Senayan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Silverman, George, author
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George, author
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
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