Anastasia Damastuti, author
Preferensi produsen kosmetika Indonesia dalam memilih endorser: studikasus PT. Mustika Ratu dan PT. Vitapharm
Universitas Indonesia, 2006
 UI - Tesis (Membership)
R. Gelora Wijayanto, author
Strategi pengembangan bisnis kosmetika PT. Mustika Ratu Tbk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis (Membership)
Pradnya Paramita Pramono, author
Pemetaan Segmen Pelanggan berdasarkan Customer Lifetime Value dengan Metode Clustering dan Spatial Visualization = Application of Clustering Method and Spatial Visualization for Mapping Customer Segmentation
Fakultas Teknik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Ajeng Larasati, author
Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Iman Pramudita Andyanto, author
Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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