Indri Seskjuai Kustjiptafelia, author
Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
Nuzul Inas Nabila, author
Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila
2015
 UI - Tesis (Membership)
Athanasius Gregorius Mangentang, author
Analisis pengaruh penggerak ekuitas pelanggan (customer equity drivers) terhadap loyalitas pelanggan bisnis di sektor penyedia jasa layanan I.T = Analysis of customer equity drivers effects on customer loyalty in B2B I.T services context / Athanasius Gregorius Mangentang
2015
 UI - Tesis (Membership)
Zoultan Tariq Imanshah Maarifai, author
Analisa brand equity untuk mempertahankan market leardiership studi kasus: layanan indosat blackberry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis (Open)
Endy Subiantoro, author
Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)
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