Mia Fardiana, author
Analisis perceived value dan trustworthhiness terhadap willingness to buy (studi kasus Suzuki Swift)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Gina Karlina, author
Analisa pengaruh perceived scarcity terhadap willingness to buy melalui variabel mediasi perceived value (studi kasus pada nokia lumia batman series) = Analysis of perceived scarcity effect on willingness to buy through mediating variables perceived value (a study on nokia lumia batman series)/ Gina Karlina
2012
 UI - Tesis Membership
Mustika Candrawardani, author
Analisis pengaruh pesan komunikasi pemasaran benefit appeals dan involvement with the environment terhadap respon konsumen. (studi terhadap produk eco-friendly homes) = The analysis of message marketing communication of benefit appeals and involvement with the environment effects consumer's responses. (a study of eco-friendly homes)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Ardi Utama Widya, author
Pengaruh integrated marketing communications hubungannya dengan minat belanja di Mall dan pengaruhnya terhadap lingkungan: studi kasus Mall Kelapa Gading
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Dwi Andina Rahajeng, author
Analisis komunikasi pemasaran listrik prabayar PT PLN (Persero) dan pengaruhnya terhadap pembentukan citra dan reputasi perusahaan = Listrik prabayar marketing communication analysis of PT. PLN (Persero) and its influence against the establishment of corporate image and reputation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
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