Dyah Puji Kusumawati, author
Pengaruh Cause Related Marketing (CRM) terhadap loyalitas merek The Body Shop
2009
 UI - Skripsi Open
Ilma Wulansari Hasdiansa, author
Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Achmad Abdillah Ghifari, author
The Effect of Cause-Related Marketing on Beer Type (Alcohol Vs Alcohol-Free) Toward Consumers Attitude Toward Alcohol with the Moderating Effect of Religious Belief = Pengaruh Cause-Related Marketing kepada Jenis Bir (Alkohol Vs Bebas Alkohol) Terhadap Sikap Konsumen Kepada Alkohol dengan Efek Moderasi Keyakinan Agama
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Jovindes Justian, author
The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Aniza Octoviani, author
Pengaruh strategi green marketing terhadap loyalitas pelanggan the body shop dikalangan mahasiswa = The Influence of Green Marketing Strategies on The Body Shop Customer Loyalty among students
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
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