Irawati, author
Pengaruh experiental marketing terhadap perilaku word og mouth konsumen Macintosh (Apple inc.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi (Open)
Nilai kesehatan dan word of mouth terhadap sikap, perilaku, dan intensi pembelian konsumen
 Artikel Jurnal
Aris Subagio, author
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Raden Gandhira Wiratmadja, author
Pengaruh experiential marketing terhadap minat beli ulang pelanggan : studi kasus: Inul Vizta KTV Pejaten Village = The effects of experiental marketing towards customers repurchase intention : case study Inul Vista KTV Pejaten Village
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
Muhammad Dhani Fadhlilah, author
Analisis pengaruh elemen-elemen movie marketing mix dan karakter kepribadian extraversion terhadap perilaku konsumen film avengers: infinity war dalam melakukan electronic word of mouth di media sosial = Analysing the effect of movie marketing mix elements and extraversion character on consumer behavior of avengers: infinity war movie in doing electronic word of mouth on social media
2019
 UI - Skripsi (Membership)
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