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Aprilizayanti Putri, author

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008

UI - Skripsi (Open)

Aisyah, author

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Rahmi Attika Karinaputri, author

Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand

Fakultas Ilmu Administrasi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Ike Yulianti S, author

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008

UI - Skripsi (Open)

Sri Widiyati, author

Peningkatan impulse buying mahasiswa di semarang terhadap produk fashion lokal melalui ethnocentrism, brand image dan country of origin/ Sri Widiyati, Saiful Ghozi

FEB UIN Syarif Hidayatullah, 2018

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