See Allo

Stern, Mark E.

Marketing planning: an systems approach/ Mark E. Stern

McGraw-Hill, 1966

Buku Teks

Carson, David, author

International marketing : comparative systems approach

New York, John Wiley & Sons

Buku Teks

McCarthy, E. Jerome, author

Basic marketing : a managerial approach / E. Jerome McCarthy

Irwin , 1978

Buku Teks

McCarthy, E. Jerome, author

Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault

Richard D. Irwin, 1998

Buku Teks

Duddy, Edward, author

Marketing, an institutional approach

Mcgraw-Hill, 1953

Buku Teks

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