Retno Purbaningtyas, author
Pengaruh brand community terhadap loyallitas merek (studi pada: Komunitas Motor Jakarta Mio Club)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi (Open)
Ardiyasa Narendra, author
Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi
2017
 UI - Tesis (Membership)
Destra Rahmayadi, author
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Adhiwira Indrabrata, author
Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Adhi Kurniawan Poer Utomo, author
Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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