Bank, John, author
Prentice-Hall, 2000
Buku Teks
Fandy Tjiptono, author
Andi Offset, 1996
Buku Teks
Hradesky, John L., author
McGraw-Hill, 1995
Buku Referensi
Goetsch, David L., author
Pearson, 2016
Buku Teks
by Greg Bounds [and others]
McGraw-Hill, 1994
Buku Teks