Halimatus Zahro Yananingtyas, author
Strategi Relationship Marketing Communication pada Platform Video on Demand Berlangganan di Twitter (Analisis Isi Kualitatif Twitter @Netflixid @Disneyplusid dan @Viu_Id Periode September-Oktober 2022) = Relationship Marketing Communication Strategy on Subscription Video on Demand Platforms on Twitter (Qualitative Content Analysis on Twitter @Netflixid @Disneyplusid and @Viu_Id September-October 2022)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Damian Ryan, author
Understanding digital marketing / Damian Ryan
Kogan Page, 2014
 Buku Teks
Muhammad Rifqi Aldrian, author
Analisis Penerapan Integrated Marketing Communication dalam Optimalisasi Penggunaan Social Media Marketing oleh Brand Formula One (F1) Pasca Akuisisi Liberty Media = The Usage of Integrated Marketing Communication Analysis through Social Media Marketing Optimalization of Formula 1 (F1) Brand After the Acquisition of Liberty Media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Ryan, Damian, author
Understanding digital marketing : marketing strategies for engaging the digital generation
Kogan Page, 2016
 Buku Teks
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