Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Montgomery, David B., author
Management science in marketing
Prentice-Hall, 1969
 Buku Teks
Keller, kotler, author
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Applications in basic marketing
Irwin, 1991
 Buku Teks
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