Cespedes, Frank V.
Concurrent marketing: integrating product, sales, and service/Frank V. Cespedes
Harvard Business School Press, 1995
 Buku Teks
Battersby, Albert, author
Sales forecasting
Penguin Books, 1968
 Buku Teks
Keay, Frederick, author
Marketing and sales forecasting
Pergamon Press, 1972
 Buku Teks
Hamper, Robert J.,
Strategic market planning/ Robert J.Hamper
NTC Bussiness Book, 1992
 Buku Teks
Chisnall, Peter M
Strategic industrial marketing
Prentice-Hall, 1989
 Buku Teks
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