Kotler, Philip, author
Dasar-dasar pemasaran jilid 2 = Principles of marketing
Prenhallindo , 1997
 Buku Teks
Kotler, Philip, author
Prinsip-prinsip pemasaran; Jilid 2 = Principles of marketing
Erlangga, 2008
 Buku Teks
Angipora, Marius P., author
Dasar-dasar pemasaran
RajaGrafindo Persada, 1999
 Buku Teks
Kotler, Philip, author
Prinsip-prinsip pemasaran, Jilid 1 = Principles of marketing
Erlangga, 2008
 Buku Teks
Cravens, David W., author
Pemasaran strategis=Strategic marketing; Jilid 2
Erlangga, 1998
 Buku Teks
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