Morgan, James C.
Cracking the japanese market: strategies for success in the global economy / James C. Morgan, J. Jeffrey Morgan
The Free Press, 1991
 Buku Teks
Alexander, Ralph
Industrial marketing / Ralph Alexander, James C. Cross and Ross M. Cunningham
Richard D. Irwin , 1961
 Buku Teks
Keegan, Warren J., author
Global marketing
Pearson, 2011
 Buku Teks
Narver, John C., author
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
 Buku Teks
Keegan, Warren J., author
Manajemen pemasaran global
Prenhallindo, 1996
 Buku Teks
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