Peter, J. Paul, author
Marketing for the manufacturer/J. Paul Peter
Business One Irwin , 1992
 Buku Teks
Busch, Paul S
Marketing : strategic foundations/ Paul S.Busch
Richard D.Irwin, 1975
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
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