See Allo

Rapp, Stan, author

MaxiMarketing: the new direction in advertising, promotion, and marketing strategy

McGraw-Hill , 1987

Buku Teks

Barban, Arnold M., author

Readings in advertising and promotion strategy

Richard D. Irwin, 1968

Buku Teks

Clow, Kenneth E., author

Integrated advertising, promotion, and marketing communications

Pearson, 2016

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, [date of publication not identified]

Buku Referensi

Belch, George E., author

Advertising and promotion: an integrated marketing communications perspective

McGraw-Hill, [, 2004]

Buku Teks

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