Webster, Frederick E., Jr
Industrial marketibg strategy/Frederick E. Webster Jr.
John Wiley & Sons, 1991
 Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
 Buku Teks
Anderson, Rolph E.
Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush
McGraw-Hill, 1992
 Buku Teks
Berry, Dick
Industrial marketing for result/ Dick Berry
Addison-Wesley , 1981
 Buku Teks
Williams, Leonard Aimslie
Industrial marketing management and controls / L.A. Williams
American Elsevier Publishing Company, INC, 1968
 Buku Teks
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