Spitz, A. Edward
Marketing resources : allocation and optimization / A. Edward Spitz
Petrocelli Book, 1974
 Buku Teks
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
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Wilson, Mike, author
The management of marketing
Gower Publishing, 1985
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Boyd, Harper W., Jr., author
Marketing management
Harcourt Brace Jovanovich, 1972
 Buku Teks
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