Wayland, Robert E
Customer connections: new strategies for growth/Robert E.Wayland & Paul M. Cole
Harvard Business School Press, 1997
 Buku Teks
Nickels, William G.
Marketing communications and promotion
Grid, INC , 1976
 Buku Teks
Yarker, K.A.
International marketing / K.A. Yarker
Business Books c, 1976
 Buku Teks
Buttle, Francis, author
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks
Disti Caya Fadiyah, author
Analisis penerapan content marketing yang dilakukan oleh gojek dalam membangun customer online engagement = Analysis of the implementation of content marketing by gojek in building customer online engagement
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
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