Advanced methods of marketing research/Edited by Richard P. Bagozzi
Cambridge Blackwell 1995, Yogyakarta:
Buku Teks
Principles of marketing research / edited, Richard P. Bagozzi
Blackwell Business, 1996
Buku Teks
Bagozzi, Richard P.
Causal models in marketing / Richard P. Bagazzi
N.Y. John Wiley , 1980
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Lorie, James H., author
Basic methods of marketing research
NMcGraw-Hill , 1951
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Readings in market research / edited, Keith K. Cox
Appleton-Century-Crofts, 1967
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