Mowen, John C., author
Consumer behavior / John C. Mowen, Michael Minor
Prentice-Hall, 1998
 Buku Teks
Mowen, John C.
Consumer behavior / John C. Mowen
Prentince Hall, 1995
 Buku Teks
Mowen, John C.
Consumer Behavior/ John C Mowen
Macmillan Publishing Company, 1999
 Buku Teks
McEnally, Martha, author
Cases in consumer behavior
Pearson Education, 2002
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Huddleston, Patricia, author
Consumer behavior : women and shopping
Business Expert Press, 2011
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