Moeran, Brian
a Japanese advertising agency : an anthropology of media and markets / Brian Moeran
Surrey Curzon , 1996
 Buku Teks
Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
Bogart, Leo, author
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Pertierra, Anna Cristina, author
Media anthropology for the digital age
Polity Press, 2018
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
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