Mooij, Marieke K. de, author
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Prentice-Hall, 1991
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick, author
Advertising
McGraw-Hill, 2000
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White, Roderick, author
Advertising
McGraww-Hill , 2000
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Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
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