Jhally, Sut
The Codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally
Routledge, 1987
 Buku Teks
Jhally, Sut
The Codes of advertising: fetishism and the political economy of meaning in the consumer society/Sut Jhally
Routledge, 1987
 Buku Teks
Aisyah Nabillah, author
Pengaruh iklan media sosial terhadap respon konsumen muslim: studi kasus iklan Grab edisi Ramadhan dan Idul Fitri di YouTube = Influence of social media advertising on Muslim Consumer social media ad responses: a case study of Ramadan and Eid Al-Fitr Edition social Grab Ads on YouTube
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Edsa Nathasya Valentina, author
Perencanaan penggunaan promosi melalui media sosial dalam meningkatkan kesadaran dan minat beli konsumen (business coaching: Lauren Collection) = The implementation of promotion through social media in increasing consumer awareness and purchase intention (business coaching: Lauren Collection)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Rahadia Utami, author
Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
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