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Dina Prawinantya, author

Pengaruh Brand Community Terhadap Consumer Decision Making Process (Studi Kasus Komunitas Online Id-Mac dan Produk Macintionh)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009

UI - Tesis Open

Hanif Muhammad Raihan, author

Pengaruh Consumer-consumer dan Consumer-brand Interaction terhadap Brand Engagement dan Behavioral Intenion = The Impact of Consumer-consumer and Consumer-brand Interaction Towards Brand Engagement and Behavioral Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Christie Elizabeth, author

Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

2018

UI - Skripsi Membership

M.G. Prawinar Dwiindra P., author

Analisis pengaruh motivasi dan persepsi risiko konsumen (consumer perceived risk) sebagai variabel moderasi terhadap keputusan konsumen dalam menggunakan jasa pendidikan kursus Bahasa Perancis di Institut Francais d'Indonesie (IFI), Jakarta = Analysis effect of motivation and consumer perceived risk as moderating variable towards consumer decision on french language courses at Institut Francais d'Indonesie (IFI), Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Hanna Puspita, author

Rancangan penelitian persepsi konsumen remaja putri terhadap basic fragrance produk baru (studi penetapan brand name, communication plan, dan pricing) = Research Design of consumer's perception to basic fragrance of new product (study for determining brand name, communication plan, and pricing)

Fakultas Psikologi Universitas Indonesia, 2004

UI - Tesis Membership

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