Crampton, Richard, author
Marketing communication planning development for PT. Black Bishop: a content provider company
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Annisa Ayuningtyas, author
Program Perencanaan Komunikasi Pemasaran Terpadu "SilverQueen Let's Santai" 2012 = Integrated Marketing Communication Planning "SilverQueen Let's Santai" 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Amanda Edina, author
Perencanaan strategi komunikasi pemasaran terpadu Panadol® Patch 2012 'Just Patch it!' = Integrated marketing communications strategy planning Panadol® Patch 2012 'Just Patch it!'
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi Open
Muhammad Rafly Hardijanto, author
Rancangan Integrated Marketing Communication (Imc) pada Coffee Shop "Si Cangkir" = Planning Integrated Marketing Communication on ""Si Cangkir" Coffee Shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tugas Akhir
HBR's 10 must reads on strategic marketing.
Harvard Business Review Press, 2013
 Buku Teks
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