See Allo

Duncan, Tom, author

Principles of advertising & IMC

McGraw-Hill, 2008

Buku Teks

Lowe, Eric

Successful retailing through advertising / Eric Lowe

McGraw-Hill , 1983

Buku Teks

Duncan, Tom, author

IMC using advertising and promotion to build brands

McGraw-Hill, 2002

Buku Teks

Duncan, Tom, author

IMC using advertising and promotion to build brands

McGraw-Hill, 2002

Buku Teks

Well, William

Advertising principles and practice

Prentice-Hall, 1995

Buku Teks

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