See Allo

Kotler, Philip, author

Marketing moves : a new approach to profits, growth, and renewal

Harvard Business School Press, 2002

Buku Teks

Levitt, Theodore, author

Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt

Pan Books, 1962

Buku Teks

Levitt, Theodore, author

Innovation in marketing new perspectives for profit and growth

McGraw-Hill, 1962

Buku Teks

Perreault, William D., author

Basic marketing : a global-managerial approach

Irwin McGraw-Hill, 1999

Buku Teks

Buell, Victor P., author

Marketing management : a strategic planning approach

McGraw-Hill, 1984

Buku Teks

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