See Allo

Ferrell, O.C., author

Marketing strategy

Thomson South-Western, 2008

Buku Teks

Boyd, Harper W., Jr., author

Cases in marketing strategy

Richard D. Irwin, 1958

Buku Teks

Kelley, Eugene J.

Marketing strategy and functions

Prentice-Hall, 1965

Buku Teks

Thorelli, H.B., author

International marketing strategy

Penguin Books, 1973

Buku Teks

Marketing management and strategy : a reader

edited by Philip Kotler, Keith K. Cox

Prentice-Hall, 1984

Buku Teks

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