See Allo

Brand power

edited by Paul Stobart

Macmillan, 1994

Buku Teks

Ingram, Andrew, author

An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium

John Wiley & Sons, 2005

Buku Teks

Siti Nur Azizah Fermana Putri, author

Fear of missing out: pengaruh star power terhadap keputusan pembelian (studi kasus: brand street Boba) = Fear of missing out: star power influence towards purchase intention (case study: brand street Boba)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Rand, Paul M., author

Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business

McGraw-Hill , 2014

Buku Teks

Rangkuti, Freddy, author

The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS

Gramedia Putaka Utama, 2002

Buku Teks

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