Brand power
edited by Paul Stobart
Macmillan, 1994
 Buku Teks
Ingram, Andrew, author
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
 Buku Teks
Rand, Paul M., author
Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill , 2014
 Buku Teks
Rangkuti, Freddy, author
The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS
Gramedia Putaka Utama, 2002
 Buku Teks
Rand, Paul M., author
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill, 2013
 Buku Teks
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