See Allo

Shapiro, Stanley J.

Marketing management: readings in aperational effectiveness/Stanley J. Shapiro, Jean-Charles Chebat

New York Harper&Row 1974, 1974

Buku Teks

Dalrymple, Douglas J., author

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

John Wiley & Sons, 1983

Buku Teks

Gandhi, J.C.

Marketing : a managerial introduction / J. C. Gandhi

McGraw-Hill Publishing Company, 1995

Buku Teks

Peter, J. Paul, author

Marketing management : knowledge and skills / J. Paul Peter

McGraw-Hill, 2004

Buku Teks

Boyd, Harper W., Jr., author

Marketing management/ by Harper W. Boyd J. and William F. Massy

New York, N.Y. , Harcourt Brace Jovanovich

Buku Teks

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