Phelps, D.M.
Planning the product/ D.M. Phelps
Ill. Richard D. Irwin, Inc , 1947
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Phelps, D.M.
Sales management policies and procedures/ D.M. Phelps
Richard D. Irwin , 1953
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Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
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Firmanzah, author
Successful new product launching (npl) in the local market : bridging standardization and localization
Salemba Empat, 2009
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Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
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