See Allo

Shapiro, Benson P., author

Marketing management: principles, analysis, and application vol. 1

Richard D. Irwin, 1985

Buku Teks

Taffinder, Paul, author

Encyclopaedia of management : leadership vol. 1

Crest publishing, 1999

Buku Referensi

Bolt, Gordon, author

Encyclopaedia of management : marketing and sales vol. 6

Crest publishing, 1999

Buku Referensi

Assael, Henry

Consumer behavior and marketing action

Kent Publishing Company, 1984

Buku Teks

Stone, Bob

Successful Direct Marketing Methods

NTC Business Book, 1988

Buku Teks

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