Nystrom, Harry
Creativity and innovation / Harry Nystrom
John Wiley & Sons, 1979
 Buku Teks
Levitt, Theodore, author
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
 Buku Teks
Noven Kusuma Nugraheni, author
Pengaruh tipe orientasi pasar terhadap performa inovasi produk dengan turbulensi lingkungan sebagai variabel moderasi studi kasus pada umkm kerajinan di daerah istimewa yogyakarta = The impact of different types of market orientation on product innovation performance with environmental turbulence as moderating variable case study of micro small medium enterprises of craft industry in yogyakarta special region
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Is there any room for innovation in the marketing audit?
 Artikel Jurnal
Levitt, Theodore, author
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks
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