See Allo

Alderson, Wroe, author

Marketing behavior and executive action : a functionalist approach to marketing theory

Richard D. Irwin, 1957

Buku Teks

Howard, John A., author

Marketing executive and buyer behavior

Columbia University Press, 1963

Buku Teks

Taylor, Weldon Johnson, 1908-, author

Marketing : an integrated analytical approach

South-Western Publishing, 1975

Buku Teks

Duddy, Edward, author

Marketing, an institutional approach

Mcgraw-Hill, 1953

Buku Teks

Theory in marketing: selected essays

edited by Reavis Cox and Wroe Alderson

Richard D. Irwin, 1950

Buku Teks

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