Bartels, Robert, author
The development of marketing thought / Robert Bartels
Richard D. Irwin , 1962
 Buku Teks
Argane, Robert, author
Dasar-dasar marketing : langkah awal agar menjadi marketing yang tangguh dan profesional / Robert Argane
Restu Agung, 2005
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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