Boyd, Harper W., Jr., author
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks
Lovelock, Christopher H., author
Marketing challenges : cases and exercises
McGraw-Hill, 1985
 Buku Teks
Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
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Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
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