Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1977
 Buku Teks
Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1956
 Buku Teks
Piirto, Rebecca
Beyond the marketing power mind of psychographics games
American demographics Books, 1992
 Buku Teks
Baker, Michael J., author
Research for marketing
Macmillan, 1991
 Buku Teks
Kress, George, author
Marketing research
Prentice-Hall, 1988
 Buku Teks
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