Carson, David, author
International marketing : comparative systems approach
New York, John Wiley & Sons
 Buku Teks
Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
 Buku Teks
Cateora, Philip R., author
International marketing
McGraw-Hill, 2008
 Buku Teks
Duddy, Edward, author
Marketing, an institutional approach
Mcgraw-Hill, 1953
 Buku Teks
Taylor, Weldon Johnson, 1908-, author
Marketing : an integrated analytical approach
South-Western Publishing, 1975
 Buku Teks
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