Converse, Paul Dulaney, 1889-, author
Elements of marketing
Prentice-Hall, 1958
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
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Kurtz, David L., author
Marketing
The Dryden Press , 1981
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Phillips, Charles F., author
Marketing
Boston , Houghton Mifflin
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