Converse, Paul Dulaney, 1889-, author
Essentials of distribution
Prentice-Hall, 1947
 Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
 Buku Teks
McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
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Haas, Kenneth B., author
Creative salesmanship : understanding essentials
Collier/Macmillan, 1974
 Buku Teks
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