Cundiff, Edward W., author
Basic marketing, concepts environment and decisions
Prentice-Hall, 1964
 Buku Teks
Hise, Richard T., author
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks
McCarthy, E. Jerome, author
Basic marketing
Richard D. Irwin, 1998
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Combs, Arthur W., author
Helping relationships: basic concepts for the helping professions
Alyn and bacan , 1970
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Green, Paul E., author
Research for marketing decisions
Prentice-Hall, 1970
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