Lazo, Hector, author
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
Bursk, Edward Collins, author
Cases in marketing management
Prentice-Hall, 1975
 Buku Teks
Guiltinan, Joseph P., author
Cases in marketing management
McGraw-Hill, 1991
 Buku Teks
Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
Lal, Rajiv, author
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks
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