Diamond, Jay, author
Principles of marketing / Jay Diamond, Gerald Pintel
Prentice-Hall, 1986
 Buku Teks
Randall, Geoffrey, author
Principles of marketing
Routledge, 1993
 Buku Teks
Clark, Fred E., author
Principles of marketing
Macmillan, 1947
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1996
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 2001
 Buku Teks
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