Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy / Myron S. Heidingsfield
Mass Allyn and Bacon , 1968
 Buku Teks
Holloway, Robert J., author
Marketing in a changing environment
John Wiley & Sons, 1968
 Buku Teks
Wales, Hugh G.
Changing perspectives in marketing / Hugh G, Wales
The University of Illinois Press , 1951
 Buku Teks
Christian Soetanto. author
Analisa strategi pemasaran digital dalam komunikasi produk ke konsumen : studi kasus perusahaan A = Analysis of digital marketing strategy in communicating products to consumers : case study of company A
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks
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