See Allo

Howard, John A., author

Marketing executive and buyer behavior

Columbia University Press, 1963

Buku Teks

Dyer, Robert F., author

An analytic approach to marketing decisions

Prentice-Hall International, 1991

Buku Teks

Cravens, David W., author

Strategic marketing

Richard D. Irwin, 1982

Buku Teks

Cravens, David W., author

Strategic marketing

Richard D. Irwin , 1987

Buku Teks

Marcus, Burton H.

Marketing analysis and decision making / Burton H. Marcus, Edward M. Tauber

Brown, 1979

Buku Teks

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