Keegan, Warren J., author
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
Keegan, Warren J., author
Multinational marketing management
Prentice-Hall, 1980
 Buku Teks
Keller, kotler, author
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
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